What Happens When Your Best Sellers Stop Prospecting?

“Before Boost, prospecting always came last – now it’s built into the system.”

In nearly every media company we work with – from broadcasters in North America to OOH and cinema groups across the Middle East, South-East Asia, and India – we see the same challenge.

Your top-performing salespeople are spending 90% of their time servicing existing clients. Which means 90% of your future pipeline isn’t being built.

The result? Revenue stalls. New business slows. And teams operate in reactive mode, chasing renewals instead of growth. 

But here’s the insight:

• Companies that address this capacity constraint head-on are outperforming their peers.

• Our partners who run structured revenue programs are generating up to 20% incremental growth from new advertisers – without increasing headcount.

  
  

Tactical Takeaway:

Stop trying to fix growth with more hires or more training. Start fixing it by creating the conditions for growth: dedicated prospecting systems, well-packaged offers, and a mechanism to re-engage lapsed or overlooked advertisers.

Book a session with Boost Media International and we’ll model out what a revenue program could unlock in your market.