Driving Purchase of the Inventory You Wish to Sell

The Pareto principle states that 80% of your results are generated from 20% of your activities. Whether you’re in TV, Radio, OOH, Digital, Cinema or Publishing, the same can be said for media inventory.

Each year, hundreds of millions of dollars of perishable media inventory goes unsold while leadership frantically try to predict demand and correctly price their premium assets.

In response to this problem, revenue generation consultancies of the past have gone to the marketplace with a promise of turning this unused inventory into incremental revenues. The typical playbook is to package up the low-sell assets and make them available to SME advertisers at a substantially lower entry point than standard advertisers.

The is a fundamentally flawed approach to revenue generation as inevitably the under investment in quality media fails to generate results for the advertiser.

A core component of Boost Media International's philosophy is that we help drive the purchase of inventory that media owners wish to sell.  However, we do so by building a compelling value proposition that is highly attractive for advertisers due to its effectiveness and affordability.  This will often involve constructing the packages with a combination of different inventory types, price incentives, bonus inclusions, and money can’t buy partnership benefits.

Rather than attracting smaller SMB’s at threshold of their budget, our programs work to identify and engage high-value prospective advertisers who have the desire and means to invest at the appropriate level over the long term.

Book some time with a member of the Boost Media International team today to see some examples of how we’ve turned inventory challenges into opportunities for the media owner and advertiser alike.

To book a consultation with a representative of Boost Media International please contact us at the below:

Jamie Wood – Global Sales Director

jamie@boostmedia.com.au

+61 413 995 243