4 Additional Benefits of Running a Revenue Program

Jamie Wood
Jul 2, 2025
2 min read

Many of the media owners we work with have previously made substantial investments in culture, staff incentives, sales training, and sales technology. Most with varying levels of success, but all with the same objective of driving optimum revenue performance from an engaged and capable sales team.

While Boost Media International serves a vital function for our clients, specifically reaching prospective advertisers and driving the purchase of inventory you wish to sell; we also know that our revenue programs have several ancillary benefits that continue to deliver positive returns to your team. A few of these can include:

1. Market Coverage

While not every advertiser might be ready to invest in a package during the program, the extensive client prospecting activities linked to the program mean that your media brands are top of mind with a large pool of prospective advertisers. In many cases, we see new client campaigns activated 6 – 9 months after a program closes as a result of sales reps establishing rapport and maintaining contact with prospects.

2. Sales Team Capability

Participation in our programs ranges from first-year media sales rookies to seasoned senior reps. In both scenarios, our training sessions and hyper-focus on strong sales fundamentals are embraced and adopted to great effect. This effective “6-week sales boot-camp” is a fantastic circuit breaker that serves to sharpen the sales team's prospecting, selling, negotiation, and closing skills.

3. Product Focus

Sales team reluctance is a major cause of low sell-through of certain assets. After seeing the success of selling a different product mix in the program, reps will often continue to sell this way and do so with more confidence and conviction.

4. Staff Retention

We see the tremendous impact that a successful program can have on a salesperson’s enjoyment of their role. Specifically the increase in long-term contracted revenues and additional earning opportunities they’ve unlocked.

Rather than investing more of your budget into another ad hoc initiative;