The Real Problem Isn’t Inventory — It’s How You Package It

“We always knew the inventory was good.Boost just made it sellable.”

Every media company has unsold inventory. But one of our clients — a national broadcast and outdoor network — was sitting on premium inventory they wanted to sell… but couldn't. Sales reps avoided it. Clients didn’t understand its value. And leadership assumed it was just “low-demand.”

Here’s what we uncovered:

• The issue wasn’t the media — it was the positioning

• The pricing structure didn’t match buyer expectations 

• Reps lacked confidence in how to sell it

  
  

What we did:

Boost designed a revenue program focused on reactivating this under-leveraged inventory using:

• Tailored creative packaging that combined premium and support formats 

• Bonus inclusions and perceived value adds (not discounts)

• Advertiser onboarding that told the full story of the media’s effectiveness

  
  

The outcome?

• A 22% lift in long-term bookings

• New business clients buying inventory previously ignored

• Reps began proactively pitching the inventory even post-program

Tactical Takeaway:

If your reps don’t believe in it — and your clients don’t understand it — your inventory will stay on the shelf. Sometimes the biggest win isn’t more demand… it’s smarter design. 

Book a meeting — we’ll show you how we’ve done it for partners across 16 markets.