Is a Revenue Generation Program right for my business?

Jamie Wood
Jun 15
1 min read

Updated: Jul 2

Take a moment to consider the marketing department within your business. How many of the following suppliers do they currently have on their roster?

Media agency
Creative agency
Digital and Social Media agency
Performance media agency
Research and PR firms
Branding design agency; the list probably goes on.

Which begs the next question:

Why is it so commonplace for marketing to use multiple outside partners, yet when it comes to the sales department, there’s an expectation that everything should be handled in-house by the Sales Leader?

It defies conventional wisdom, yet many sales leaders are so accustomed to being 100% self-sufficient that the mere notion of utilising outside help is perceived as an admission of defeat.

Let me tell you why this is simply not true.

On any given day, the modern sales leader is multitasking across several issues - from strategic, personnel, client, operational, to product and business improvement. It’s a very full plate within an increasingly competitive and complex domain.

Working with an outside partner is not just about bringing in additional capability; it’s about boosting your salesforce capacity too.

Our revenue programs are designed to alleviate the substantial operational and project management burden from your in-house resources while significantly shortening the sales cycle of your team. This is to enhance, not compete with the activities and initiatives already being undertaken.