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As a sales leader, you’ve probably heard pitches from dozens of vendors offering a “silver bullet” to grow revenue. Most of them haven’t stood in your shoes.

Every media company has unsold inventory. But one of our clients — a national broadcast and outdoor network — was sitting on premium inventory they wanted to sell… but couldn't. Sales reps avoided it. Clients didn’t understand its value. And leadership assumed it was just “low-demand.”

In nearly every media company we work with – from broadcasters in North America to OOH and cinema groups across the Middle East, South-East Asia, and India – we see the same challenge.