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Many of the media owners we work with have previously made substantial investments in culture, staff incentives, sales training, and sales technology.

The Pareto principle states that 80% of your results are generated from 20% of your activities. Whether you’re in TV, Radio, OOH, Digital, Cinema or Publishing, the same can be said for media inventory.

There’s a paradox that plagues modern media sales organisations: The sales reps who are the best at prospecting have the least capacity to do it.